ABOUT US

MaMi was born from a lifelong friendship and our shared love for beautiful design, quality, and the quiet magic of childhood.
Now mothers of two little boys, we were inspired to return to the simple, meaningful moments of our own childhoods—where play was gentle, imaginative, and lasting.
We wanted to preserve that feeling and pass it on to our children through toys that inspire kindness, creativity, and meaningful play.
Based in Dubai, MaMi is a carefully curated store offering high-quality, stylish toys chosen with care for little hands and growing minds. Each piece is thoughtfully selected for its safety, craftsmanship, and timeless beauty—made to last, to be loved, and to grow with your child.
We partner with brands that value sustainability, gentle play, and thoughtful design. At MaMi, we choose toys we would give to our own children.
Our mission is simple—to offer well-designed toys that support imagination, creativity, and joyful moments in everyday family life.
MaMi is inspired by our sons. It’s our way of keeping childhood memories alive—and helping create new ones for your families.